Our business model and strategy

How our sectors and investments connect, and the strategy and priorities that guide the way we work.

Our business model

Sebary Sara is a construction company based in Erbil, Iraq, and was established in 1982. Since then, we have grown into what we consider one of the largest and most reliable construction and industrial companies in Iraq.

Today the group works in five sectors: construction and real estate, poultry fields, energy, metals and minerals. Alongside them we hold strategic investments, including equity positions in Erbil Bank and Al Qurtas Bank and a partnership with ORADO in home appliances.

Several of these businesses support one another. Our 50% stake in F.F Steel Factory supports our construction operations, and the metals and minerals we sell reach customers in construction and other industries. Our energy products help customers use clean power, and our bank investments support Iraq's economic development.

Select a name on the map to read about it and follow its routes.

Poultry fields

Five fields, two for rearing and three for egg production.

Construction and real estate

Residential, commercial and industrial building, roads, bridges and oil and gas transmission lines, including Slava Village, Mini Slava Apartments and Salam Residence.

  • From Metals and steel F.F Steel Factory supports our construction operations

Metals and steel

Copper, iron and aluminium, and a 50% stake in F.F Steel Factory.

  • To Construction and real estate F.F Steel Factory supports our construction operations
  • To Our customers Metals sold to customers, including in construction

Minerals

Zinc, lead, iodine and oil.

  • To Our customers Zinc, lead, iodine and oil sold to industrial customers

Energy

Wind turbines and solar energy products.

  • To Our customers Products that help customers use clean energy

Strategic investments

Equity positions in Erbil Bank and Al Qurtas Bank, and a partnership with ORADO in home appliances.

  • To Iraq's economy Bank investments that support Iraq's economic development

Iraq's economy

The country's economic development, which our investments support.

  • From Strategic investments Bank investments that support Iraq's economic development

Our customers

Buyers in construction, automotive, electronics, renewable energy and other industries.

  • From Metals and steel Metals sold to customers, including in construction
  • From Minerals Zinc, lead, iodine and oil sold to industrial customers
  • From Energy Products that help customers use clean energy

Text version of the map

On the map

Poultry fields
Five fields, two for rearing and three for egg production.
Construction and real estate
Residential, commercial and industrial building, roads, bridges and oil and gas transmission lines, including Slava Village, Mini Slava Apartments and Salam Residence.
Metals and steel
Copper, iron and aluminium, and a 50% stake in F.F Steel Factory.
Minerals
Zinc, lead, iodine and oil.
Energy
Wind turbines and solar energy products.
Strategic investments
Equity positions in Erbil Bank and Al Qurtas Bank, and a partnership with ORADO in home appliances.
Iraq's economy
The country's economic development, which our investments support.
Our customers
Buyers in construction, automotive, electronics, renewable energy and other industries.

Routes

  • Metals and steel to Construction and real estate F.F Steel Factory supports our construction operations
  • Metals and steel to Our customers Metals sold to customers, including in construction
  • Minerals to Our customers Zinc, lead, iodine and oil sold to industrial customers
  • Energy to Our customers Products that help customers use clean energy
  • Strategic investments to Iraq's economy Bank investments that support Iraq's economic development
The Sebary Sara group: five sectors and our strategic investments, with the links between them that our operations describe.

Our strategy

In construction, we follow a set of strategies that aim to earn Sebary Sara a place among the top construction companies in Iraq. Four of them shape most of what we do.

  • Focus on quality

    Quality comes first in our construction work. We aim to keep the standard of what we deliver consistent at every stage of the construction process.

  • Technology development

    We look for new, up-to-date technologies and put them to work, so that our ambitions in construction become finished projects.

  • Variety of products

    We produce a range of construction products and work across many fields connected to the construction industry.

  • Striving for sustainability

    We work to protect the environment and to make careful, efficient use of natural resources.

Our priorities

Three sets of commitments guide how we run our operations, where we invest and what we supply to our customers.

Responsible operations

  • Integrity, responsibility and safety are our core values, and they shape every part of our work.
  • We operate ethically and responsibly, and we contribute to socio-economic development in the places where we work.
  • We keep working to reduce the carbon footprint of our operations.

Responsible investment

  • We invest in sectors that matter to Iraq's economy, with equity positions in Erbil Bank and Al Qurtas Bank and a partnership with ORADO in home appliances.
  • Our 50% stake in F.F Steel Factory ties our metals business to our construction operations.

Responsible supply

  • Industry depends on a reliable source of strategic commodities, and we aim to be that source for our customers.
  • Our wind turbines and solar energy products help customers generate clean, sustainable energy.

More about the group

Contact us

For partnerships, purchasing, projects, careers or press, write to info@sebarysara.com or use the contact form.